Is The Host Headed to the San Diego Comic Con?

I have been trying to figure out if The Host is going to be at the San Diego Comic Con (SDCC) for a while now.  I have contacted the PR group representing Open Road Films and have never gotten anything back that is definitive other than “We will let you know.”  The PR group representing Open Road Films at SDCC sent out a letter to the press two days ago saying that Hit and Run and End of Watch are going to be there.  Nothing was in the letter about The Host.

So at this point, the answer is no.  This does not mean that there will not be any promotional materials floating around for the film at SDCC, but I don’t think there will be a panel or teaser footage (cue the sad faces).  There are eleven days until the preview night of SDCC begins, and a lot of the schedule has already been set in stone.  Some of you may be thinking that they should just piggyback The Host on the Twilight panel and footage, but that would not be good business for Lionsgate/Summit.

If anything changes, I will let you know.

If anyone is going and spots anything related to The Host, please feel free to share.  I am still on the press list for SDCC, but it is doubtful that I will be able to make it this year.

Source: The Host Movie News

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  • Seeker

    Not surprised. Another disappointment from the people handling this movie. They passed on the MTV movie awards, they are passing on Comic Con. I’m fine with the film not being targeted to teenagers but we are 9 months away from the film being released and the biggest advertising I’ve seen so far is the random book giveaways around the web, and a rushed teaser trailer with zero footage.

    After the last Jake Abel stills were released several articles around the web pointed out that they don’t know what this film is about, and many more pointed out how this film just isn’t generating the buzz other adaptations are. There is very little anticipation for this film, and the book followers (those that haven’t been turned away by the obvious changes) are probably not enough to count on in terms of box office.

    • Jill

      >> Not surprised. Another disappointment from the people handling this
      movie. They passed on the MTV movie awards, they are passing on Comic
      Con. I’m fine with the film not being targeted to teenagers but we are 9
      months away from the film being released and the biggest advertising
      I’ve seen so far is the random book giveaways around the web, and a
      rushed teaser trailer with zero footage.

      Oh please. The movie got done filming in late April. The MTV movie awards was in the first week of June. . . the teaser trailer for it was attached to The Hunger Games premiere in March — that’s why there was NO footage. Honestly, the teaser trailer looked much better on a cinema screen than a computer monitor.

      If an official trailer doesn’t pop this summer, then expect it to pop up
      sometimes in late Oct. or November . . . with actually footage.

       If we want to compare, let’s compare it to the marketing of The Hunger Games. Its teaser trailer was 1  minute of Katniss walking around the woods which was released in late August of 2011 (when producers had footage to use). How exciting. Its first official trailer was released in November – 4 months before it’s release date.

       Churning out material, if the studio isn’t ready, is not how to effectively market a product. If they do this half-a** just to please the The Host fan base then it’ll backfire. It’ll show in the material and it’ll literally broadcast desperation on their, the studio’s, part. 

      >> After the last Jake Abel stills were released several articles around
      the web pointed out that they don’t know what this film is about, and
      many more pointed out how this film just isn’t generating the buzz other
      adaptations are.

      It’s hard believe that people who write film blogs do not know, at least, the premise of The Host since every official still released by the studio, about the project, is accompanied with a short premise. Not having heard of the book is understandable, but their laziness is showing when people say they don’t what it’s about.

      >> There is very little anticipation for this film, and the book followers
      (those that haven’t been turned away by the obvious changes) are
      probably not enough to count on in terms of box office.

      There’s 9 months left. The movie is still in early post production. I find it silly to complain about the lack of anticipation for this film since a teaser trailer via Yahoo!, an EW article and MTV interviews (which, for the most part are only available to the US)  have been were officially released.

    • Jill

      Just wanted to add to what I previously said

       >> There is very little anticipation for this film, and the book followers
      (those that haven’t been turned away by the obvious changes) are
      probably not enough to count on in terms of box office.

      You mean Ian’s hair not being black and Melanie not being tan and muscular? I’ll use my powerful guessing skills and say they aren’t enough to negatively effect its BO outcome. Not even close. A good percent of the fan base of Meyer will see it, I will bet money on that. I will also bet money that its domestic BO gross will at least doubles its production budget despite these book purists.

  • Joyce

     I think I can say that the trailer will be in theaters with “BreakingDawn – Part 2”

  • Jill

    Sarah, I wouldn’t be surprised if Open Roads chooses NYC Comic Con, scheduled in early October, to due a panel or whatever potential blockbusters do at the convention. If a studio sees they can’t be ready in time for a Comic Con convention for the San Diego convention then the next logical step would be to book the next convention in NYC. Also, there’s  Wonder Con that takes place in late March every year in Anaheim.

    Hopefully Open Roads has some type of new marketing material, maybe footage like you said, for the masses to consume, but I wouldn’t be surprised if they don’t since it’s still in post production.

    • You don’t have to be in post-production to show footage.  Iron Man 3 will be at SDCC and they just started filming recently.  Out of all of the Comic Cons, San Diego gets the most press and thus would be a pretty good place to start if Open Road wanted early buzz.  All nerdom is skeptical of anything Stephenie Meyer, so I think it would be a great place to wow the crowd if they had something that could do that.  Niccol’s last film, In Time, was at SDCC last year.

      • Jill

          True, but we’re talking about Niccol and Open Roads.  In Time was shot
        in late 2010 and its footage at the 2011 SDCC was good timing for its
        October release – it was timely.

        Marvel & Disney usually are marketing beasts when it comes to their
        top priorities. Different companies, different strategies. I’m not
        saying that The Host footage won’t be shown, but, again, I won’t be
        surprised it wasn’t due said factors that I’ve stated previously.

  • lmc

    My bf’s parents are the producers are The Host. I will let you know if The Host will be in SD.